Assistant Manager, Social Media at Arik Air

Arik Air is a customer-focused airline that offers consistently outstanding services to both business and leisure travellers. We have earned a reputation for providing "the best care in the air". Industry experts have awarded us for delivering outstanding services. No airline does it in the unique Arik way.

Arik Air offers opportunities for employment in administrative, professional, technical and airline-specific disciplines, irrespective of the level or area of responsibility, each employee contributes to the growth and success of our airline. We believe that individuals score goals, but ultimately "the team wins the game".

We are recruiting to fill the position of:

Job Title: Assistant Manager, Social Media 

Location: Lagos
Division: Marketing 
Department: Commercial 
Reporting To: AVP Marketing

Working relationship

• Sales & Marketing, E-commerce, Frequent Flyer Program, Advertising Agency, Customer Relations.

Primary Objective

• This role will Manage Social Media engagement marketing campaigns and day-to-day online reputation of Arik Air.

Principal Accountabilities and Responsibilities

• Create, curate, and manage all published content (images, video and text).
• Monitor and respond to users in a “Social” way while cultivating leads and sales.
• Conduct online advocacy and open stream for cross-promotions.
• Develop and expand community and/or blogger outreach efforts.
• Coordinate design (ie: Facebook Timeline cover, Coverage, thumbnails, ads, landing pages, Twitter content, blog) etc. with graphic Designer/External Agency and AVP Marketing.
• Create and manage promotions and Social ad campaigns.
• Compile report for management showing results (ROI).
• Become an ambassador for the Company in Social Media spaces, engaging in dialogue and answering questions where appropriate.
• Demonstrate ability to map out digitalized marketing strategy and then drive that strategy proven by testing and metrics.
• Implement a proactive process for capturing customer online reviews. Monitor online ratings and respond accordingly.
• Monitor trends in Social Media tools, applications, channels and strategy and make recommendations.
• Identify threats and opportunities in user generated content surrounding the business. Report notable threats to management.
• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.
• Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

Person Specifications

• University degree or HND.
• Proven social media and digital marketing work experience  (at least 5 years’ experience)
• Possesses knowledge and experience in the tenets of traditional marketing.
• Demonstrates creativity and documented immersion in Social Media.
• Proficient in content marketing application. Experience sourcing and managing content development and publishing.
• Exhibits the ability to balance the creative side of marketing with analytical side and motivate initiatives to management.
• Displays in-depth knowledge and understanding of Social Media platforms (Facebook, Twitter, Yelp, Google+, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios.
• Maintains excellent writing and language skills.
• Enjoys a working knowledge of the blogging ecosystem relevant to the Company’s field.
• Maintains excellent knowledge of SEO and the principles of “Search and Social”.
• Demonstrates winning Social Customer Service techniques.
• Possesses great ability to identify potential negative or crisis situation and engage through appropriate channels to mitigate issues

How to apply
Click here to apply online